You've read those stories about websites that bring in hundreds, thousands or even millions of visits a month from Google. You know that if you could just work it out, you could do this too. And off the back of this success - either on your own website, or selling this to clients - you know you'd have so much more breathing space. And you've been thinking about all the different things you could do for yourself and your business in a dream world.
But it's all really confusing. So probably better to just carry on as normal, right?
❌ WRONG! ❌
Or you'll hire someone who tells you they can do it. And you don't know enough to interrogate them to find out that they actually can't, before you've invested money with them. It must be too hard to learn myself?
❌ WRONG! ❌
Most copywriters & business owners I talk to are making one HUGE mistake.
They think that the goal is just to bring in some traffic.
And as soon as they do that, they've lost site of the reason why they're doing it in the first place. They get lost in trying to get people - any people from anywhere - to come to the website. And they come. And they don't convert.
They don't buy. They don't sign up. They don't become clients.